Privacy Policy & Terms of Use

Last Updated: July 23, 2026

Alexander Proskurov | New Jersey Realtor (“Alexander Proskurov,” “we,” “us,” or “our”) respects your privacy and is committed to being transparent about how information is collected and used when you visit alexprorealty.com, communicate with us, request real estate information or a consultation, use our online chat, call us, or otherwise interact with our business.

This Privacy Policy and Terms of Use apply to our website and the online services offered through it. By accessing or using the website, you acknowledge that you have read and understood this document.

If you do not agree with these terms, please discontinue use of the website.

1. Information We Collect

We may collect information that you voluntarily provide to us, including:

Name
Email address
Telephone number
Property address, location, or ZIP code
Real estate goals, property details, or search criteria
Preferred property types, features, price range, or services
Photographs, documents, listing details, financing or prequalification information, or other information you choose to provide
Messages submitted through website forms or online chat
Information communicated during telephone calls, emails, or in-person interactions
Any other information you choose to provide

Submitting an online form, requesting property information, or scheduling a consultation does not create an agency, brokerage, fiduciary, or contractual relationship and does not require Alexander Proskurov to provide services. Any such relationship must be established through the disclosures and written agreements required by applicable law.

2. Information Collected Automatically

When you access the website, we and our technology providers may automatically collect certain information, such as:

Internet Protocol address
Device type
Browser type
Operating system
Approximate geographic area
Referring website or advertising source
Pages viewed and links clicked
Date and time of visits
Time spent on the website
Advertising identifiers
Cookie and similar technology identifiers
Information about interactions with forms, advertisements, videos, maps, and website features

This information may be collected through cookies, pixels, scripts, software development tools, local storage, server logs, and similar technologies.

3. How We Use Information

We may use collected information to:

Respond to questions, property inquiries, and consultation requests
Contact prospective and existing clients
Schedule consultations, listing appointments, property showings, or open houses
Provide property listings, market information, comparative market analyses, and marketing proposals
Provide, coordinate, and improve our real estate services
Operate and maintain the website
Analyze website traffic and visitor behavior
Determine how visitors found our website
Measure telephone calls and advertising performance
Personalize website content
Display and evaluate advertising
Prevent fraud, abuse, and security incidents
Maintain business and legal records
Enforce agreements and protect our legal rights
Comply with applicable laws and legal obligations

We may combine information collected through the website with information obtained through telephone calls, online chat, advertising platforms, customer relationship systems, public records, multiple listing services, property-data providers, or other legitimate business sources.

4. Cookies and Similar Technologies

Cookies are small data files stored on a device. We may use cookies and similar technologies for the following purposes:

Strictly Necessary Technologies

These technologies are used to operate essential website functions, maintain security, remember privacy selections, prevent fraud, and process forms.

Analytics Technologies

These technologies help us understand how visitors use the website, which pages they visit, how long they remain on the website, and whether technical problems occur.

Advertising Technologies

These technologies may be used to measure advertising performance, determine whether an advertisement resulted in a call or inquiry, create advertising audiences, and display more relevant advertisements.

Functional Technologies

These technologies support website features such as maps, videos, chat tools, forms, and other interactive content.

Where required by applicable law, nonessential analytics and advertising technologies will be activated only after the visitor provides the required consent.

You may accept, reject, or manage nonessential technologies through the cookie consent tool available on the website. You may also adjust browser settings to block or delete cookies, although doing so may affect certain website functions.

5. Google Services

We may use Google services, including:

Google Tag Manager
Google Analytics
Google Ads
Google Maps
Google reCAPTCHA
Embedded YouTube videos

Google Tag Manager assists with managing website technologies. Google Analytics helps measure website use. Google Ads helps us advertise and measure campaign performance. Google Maps and YouTube provide embedded maps and video content. Google reCAPTCHA assists with preventing spam and abuse.

Depending on your privacy settings and applicable consent requirements, Google may receive device, browser, IP address, cookie, advertising, and website interaction information.

Google processes information according to its own privacy policies and terms.

6. Microsoft Advertising

We may use Microsoft Advertising technologies to measure campaign performance, understand whether an advertisement resulted in a website visit or inquiry, and present advertising to potentially interested audiences.

Microsoft may receive device identifiers, IP addresses, browser information, advertising identifiers, website activity, and related technical information, subject to applicable consent requirements.

7. Meta Technologies

We may use Meta technologies, including the Meta Pixel, to measure advertising performance, create advertising audiences, and understand interactions resulting from advertisements displayed on Facebook, Instagram, or other Meta services.

Meta may receive browser, device, IP address, cookie, advertising, and website interaction information, subject to applicable consent requirements.

Meta processes information according to its own privacy policies and terms.

8. Call Tracking and Telephone Communications

We may use CallRail or similar call-tracking services to understand which advertisements, webpages, or marketing sources generated telephone calls.

Information collected in connection with a call may include:

Caller telephone number
Date and time of the call
Call duration
Advertising or referral source
General call routing and outcome information

Calls may be monitored or recorded for quality assurance, training, customer service, documentation, or legal purposes where permitted by law. When required, appropriate notice or consent will be provided.

Please do not communicate sensitive financial, medical, government identification, or account-access information during a call unless it is necessary and requested through an appropriate method.

9. Online Chat and Automated Tools

The website may provide an automated or AI-assisted chat feature to help visitors obtain general information, describe their real estate needs, inquire about a property, or request contact from our team.

Chat messages may be processed by Alexander Proskurov and third-party technology providers that operate the chat service. Information submitted through the chat may be stored in our customer relationship or communications systems.

Automated responses:

Are provided for general informational purposes
May be incomplete or inaccurate
Do not constitute legal, tax, mortgage, appraisal, inspection, investment, or other professional advice
Do not create an agency or brokerage relationship, contract, warranty, property valuation, or binding commitment
Do not replace confirmation from Alexander Proskurov or another authorized real estate professional

Do not submit highly sensitive personal information through the chat.

10. Forms, Calls, Emails, and Text Messages

When you submit a form, send an email, start a chat, or call us, you authorize Alexander Proskurov to respond regarding your inquiry.

By providing a telephone number, you consent to receive calls or text messages concerning a property inquiry, showing, listing appointment, market update, real estate transaction, or other request. Messages may be sent using automated technology where permitted by law.

Consent to receive marketing calls or texts is not a condition of purchasing goods or services. Message and data rates may apply. You may opt out of promotional text messages by replying STOP.

Service-related and transactional communications may continue when reasonably necessary to address an active inquiry, client relationship, or real estate transaction.

11. How We Disclose Information

We may disclose information to:

Website hosting and maintenance providers
Customer relationship management platforms
Form and chat service providers
Telephone and call-tracking providers
Analytics and advertising providers
Multiple listing services, IDX vendors, and property-data providers
Real estate brokerages, licensed real estate professionals, and referral partners
Title, escrow, legal, mortgage, appraisal, inspection, photography, and other transaction service providers
Cybersecurity providers, contractors, and professional advisers
Government agencies or legal authorities when required
A buyer, successor, or related entity in connection with a merger, acquisition, restructuring, financing, or sale of business assets

We may also disclose information when reasonably necessary to:

Comply with law, regulation, court order, or legal process
Investigate fraud, security incidents, or misuse
Enforce our contracts and policies
Protect Alexander Proskurov, our clients, service providers, visitors, or the public

We do not knowingly sell personal information for money. Certain disclosures involving advertising technologies may, however, be defined as “sharing,” “targeted advertising,” or a “sale” under some state privacy laws.

Where applicable, visitors may opt out through our cookie preference tool or by contacting us using the information below.

12. Your Privacy Choices

You may manage nonessential cookie and advertising preferences through the cookie consent tool displayed on the website.

A permanent “Cookie Preferences” or “Your Privacy Choices” link should be available in the website footer after the consent tool has been implemented.

You may also:

Block or delete cookies through your browser
Use browser privacy settings
Enable a legally recognized opt-out preference signal, where applicable
Unsubscribe from promotional emails
Reply STOP to promotional text messages
Contact us to request information about your personal information

Disabling certain technologies may affect website functionality.

13. State Privacy Rights

Depending on where you reside and whether a particular privacy law applies to Alexander Proskurov, you may have the right to request that we:

Confirm whether we process your personal information
Provide access to certain personal information
Correct inaccurate personal information
Delete certain personal information
Provide a portable copy of certain information
Disclose categories of information collected, used, or disclosed
Allow you to opt out of targeted advertising, sale, or certain forms of sharing
Reconsider a decision concerning a privacy request
Refrain from discriminating against you for exercising a privacy right

These rights are subject to applicable thresholds, exceptions, verification requirements, and legal limitations.

The New Jersey Data Privacy Law took effect on January 15, 2025. It generally applies to controllers that conduct business in New Jersey or target New Jersey residents and meet specified data-processing thresholds. Where applicable, it provides qualifying New Jersey consumers with rights concerning access, correction, deletion, portability, targeted advertising, sale of personal data, and certain profiling.

To exercise an applicable right, contact:

Email: info@alexprorealty.com
Phone: (732) 580-2120
Mail: Alexander Proskurov | New Jersey Realtor, Princeton, NJ 08540

Please include:

Your name
Your preferred contact information
Your state of residence
A clear description of your request
Enough information for us to reasonably locate the relevant records

We may request reasonable information to verify identity and prevent unauthorized disclosure or deletion. We will use verification information only for that purpose.

Authorized agents may submit requests where permitted by law, but we may require evidence of authorization and identity verification.

14. California Privacy Notice

This section applies only to the extent Alexander Proskurov is subject to the California Consumer Privacy Act, as amended.

California law provides qualifying consumers with rights that may include rights to know, delete, correct, opt out of sale or sharing, limit certain uses of sensitive information, and receive nondiscriminatory treatment. The law generally applies only to for-profit businesses doing business in California that meet specific statutory thresholds.

During the preceding 12 months, Alexander Proskurov may have collected the following categories of information:

Identifiers, such as name, telephone number, email address, IP address, or online identifiers
Customer-record information, such as contact, property inquiry, listing, or transaction information
Commercial information, such as properties or real estate services considered
Internet or electronic network activity
Approximate geolocation derived from an IP address
Audio information, if a call is lawfully recorded
Professional information provided by a broker, lender, attorney, title representative, inspector, appraiser, or other business contact
Inferences concerning property, location, price range, or real estate service interests

We collect this information from:

Consumers directly
Website forms, chat, calls, and emails
Website technologies
Advertising and analytics platforms
Service providers
Business partners and publicly available sources

We may disclose these categories to the service-provider and third-party categories described in this policy.

We do not knowingly sell personal information for monetary compensation. Use of advertising cookies or pixels may be considered “sharing” for cross-context behavioral advertising under California law.

Where applicable, California residents may opt out by:

Selecting “Reject” or disabling advertising cookies in the website consent tool
Using the “Your Privacy Choices” link
Enabling Global Privacy Control in a supported browser
Contacting us at info@alexprorealty.com

Alexander Proskurov does not knowingly sell or share the personal information of individuals under 16 years of age.

15. Global Privacy Control

Where required by applicable law, we will treat a recognized Global Privacy Control signal as a request to opt out of applicable sales or sharing for the browser and device sending the signal.

A Global Privacy Control signal may not automatically identify you across different browsers, devices, or accounts.

16. Data Retention

We retain information only for as long as reasonably necessary for the purposes described in this policy, including to:

Respond to an inquiry
Schedule or coordinate consultations, listing appointments, or property showings
Prepare comparative market analyses, listing presentations, property searches, or marketing materials
Support, document, and maintain client and real estate transaction records
Analyze business and advertising performance
Prevent fraud and security incidents
Meet tax, accounting, insurance, and legal requirements
Establish, exercise, or defend legal claims

Retention periods vary depending on the type of information, the nature of the relationship, and applicable legal requirements.

When information is no longer reasonably required, we may delete, anonymize, or securely dispose of it.

17. Data Security

We use reasonable administrative, technical, and organizational safeguards intended to protect personal information.

However, no website, network, transmission method, or storage system is completely secure. We cannot guarantee absolute security or that unauthorized parties will never defeat our safeguards.

You are responsible for using appropriate caution when transmitting information through the internet.

18. Children’s Privacy

The website is intended for adults seeking real estate information or services.

We do not knowingly collect personal information from children under 13. If we learn that a child under 13 submitted personal information without appropriate authorization, we will take reasonable steps to delete it.

A parent or guardian who believes a child has submitted information may contact us at info@alexprorealty.com.

19. External Websites and Embedded Content

The website may contain links to third-party websites or embedded services, including multiple listing services, IDX feeds, property portals, Google Maps, YouTube, social media platforms, reviews, mortgage calculators, financing resources, or other external content.

Third parties may collect information when their services are loaded or used. Their privacy practices are governed by their own policies, not this document.

Alexander Proskurov is not responsible for the privacy, security, availability, accuracy, or content of third-party services.

20. Changes to This Privacy Policy

We may update this Privacy Policy and Terms of Use to reflect changes in our website, services, technologies, or legal obligations.

The “Last Updated” date will indicate when the document was most recently revised. Continued use of the website after an update constitutes acknowledgment of the revised terms.

Material changes may be communicated through the website or by another appropriate method.

Terms of Use

21. Informational Purpose

The website and its content are provided for general informational and promotional purposes.

Website content does not constitute:

An offer to buy, sell, lease, or finance a specific property
A binding contract or agreement concerning real estate
Legal, tax, mortgage, appraisal, inspection, investment, or other professional advice
A guarantee concerning a property’s availability, condition, value, price, financing, taxes, zoning, school information, measurements, or transaction outcome
A substitute for independent due diligence, property inspections, title review, appraisal, survey, attorney advice, lender approval, or a signed agreement

An agency, brokerage, fiduciary, or contractual relationship exists only when established through the disclosures and written agreements required by applicable law. A purchase, sale, lease, or other real estate transaction is governed by the applicable signed documents and not by website content.

If website content conflicts with a signed agreement, the signed agreement controls.

22. Property Information, Valuations, and Market Data

Online property information, market reports, comparative market analyses, estimated values, advertised prices, and general price ranges are preliminary and informational. They are not appraisals, guarantees, or binding offers unless expressly stated in a signed agreement.

Property value, pricing, availability, and transaction terms may depend on:

Property condition
Location and neighborhood characteristics
Size, measurements, and layout
Improvements, renovations, and amenities
Current market conditions and comparable sales
Zoning, land-use restrictions, and permitted uses
Property taxes, assessments, and utility costs
Condominium, cooperative, or homeowners’ association rules and fees
Inspection, title, survey, environmental, or disclosure issues
Financing terms, lender requirements, and appraisal results
Property availability and seller or landlord decisions
Negotiations, contingencies, closing costs, and transaction-specific factors
Other facts or conditions discovered during due diligence

Alexander Proskurov may correct typographical, pricing, listing, or descriptive errors and may modify or withdraw website information without notice.

23. Property Listings and Visual Materials

Property listings and related information may contain changes or differences in:

Price
Availability or listing status
Measurements, square footage, and lot size
Room counts, floor plans, and layout
Property condition
Features, fixtures, finishes, and amenities
Taxes, assessments, association fees, and utilities
School, district, zoning, and land-use information
Photographs, videos, virtual tours, floor plans, and virtual staging
Public records, multiple listing service data, and other third-party information

Listing and property information may be supplied by sellers, landlords, multiple listing services, public records, and other third parties and may not have been independently verified.

Photographs, videos, virtual tours, floor plans, renderings, and digitally enhanced or virtually staged images may not show the property exactly as it appears in person. Camera lenses, lighting, editing, furnishings, seasonal conditions, and later property changes may affect appearance.

Measurements, school information, taxes, zoning, estimated values, and similar data should be independently verified through qualified professionals and official sources.

Prospective buyers, sellers, landlords, and tenants should conduct appropriate inspections, investigations, and due diligence and consult attorneys, lenders, inspectors, appraisers, surveyors, or other professionals as appropriate.

24. No Guarantee of Listings, Availability, or Results

Properties, listings, prices, status information, open houses, promotions, and services displayed on the website may change or become unavailable without notice.

Displaying a property or service does not guarantee availability, representation, eligibility, financing, acceptance of an offer, or a particular transaction result.

25. Permitted Use

You may use the website only for lawful personal or legitimate business purposes.

You may not:

Interfere with website operation or security
Attempt unauthorized access
Introduce malware or harmful code
Scrape or systematically extract website content without authorization
Impersonate another person
Submit false, fraudulent, abusive, or unlawful information
Use the website to violate another party’s rights
Copy or commercially exploit website content without permission
Use automated systems in a manner that places an unreasonable burden on the website

We may restrict or terminate access for misuse.

26. Intellectual Property

The website and its content, including text, photographs, graphics, logos, designs, videos, layouts, software, property marketing materials, and branding, are owned by Alexander Proskurov or used with permission.

Content is protected by applicable intellectual-property laws.

You may view and print limited website content for personal, noncommercial use. No other license or right is granted without prior written authorization.

Third-party names, marks, and content remain the property of their respective owners.

27. User Submissions

By submitting text, images, property information, reviews, documents, inquiries, or other content, you represent that:

You have the right to provide it
It is accurate to the best of your knowledge
Its use for the requested purpose will not violate another party’s rights

You grant Alexander Proskurov a nonexclusive right to use submitted information as reasonably necessary to respond to your request, evaluate or market a property, provide property information or real estate services, coordinate with service providers, maintain records, and administer the client relationship.

We will handle personal information according to this Privacy Policy.

28. Website Availability

We do not guarantee that the website will always be available, uninterrupted, secure, or error-free.

We may modify, suspend, remove, or discontinue website functions at any time without liability.

29. Disclaimer of Warranties

To the fullest extent permitted by law, the website and website content are provided “as is” and “as available.”

Alexander Proskurov disclaims warranties concerning:

Website accuracy or completeness
Continuous or error-free operation
Results obtained from website use
Availability or accuracy of properties, listings, market data, estimated values, or services
Compatibility with a particular device or browser
Freedom from viruses or other harmful components

Nothing in this section disclaims warranties that cannot legally be excluded or obligations expressly provided in a signed brokerage services agreement or other signed agreement.

30. Limitation of Liability

To the fullest extent permitted by law, Alexander Proskurov and his affiliated brokerage, owners, employees, contractors, affiliates, and service providers will not be liable for indirect, incidental, special, punitive, exemplary, or consequential damages resulting from:

Website use or inability to use the website
Reliance on website content
Third-party links or services
Unauthorized access to data
Interruption, error, or security incident
Automated or AI-generated responses
Property listings, market data, estimated values, measurements, images, or other information displayed online

This limitation applies regardless of the legal theory asserted and even if the possibility of such damages was known.

Nothing in these terms limits liability where limitation is prohibited by law or changes obligations contained in a separately signed brokerage services agreement or other signed agreement.

31. Indemnification

To the extent permitted by law, you agree to indemnify and hold harmless Alexander Proskurov and his affiliated brokerage, owners, employees, contractors, and affiliates from claims, losses, liabilities, and reasonable expenses arising from:

Your unlawful misuse of the website
Content you submit without authorization
Your violation of these Terms of Use
Your infringement of another party’s rights

32. Governing Law and Venue

These Terms of Use are governed by the laws of the State of New Jersey, without regard to conflict-of-law principles.

Unless applicable law requires otherwise, disputes relating solely to website use will be brought in a court of competent jurisdiction located in Mercer County, New Jersey.

This provision does not modify the dispute-resolution terms of any separate signed brokerage services agreement, contract of sale, lease, or other agreement.

33. Severability

If any provision of these Terms of Use is found invalid or unenforceable, the remaining provisions will remain in effect.

The invalid provision will be interpreted or modified to the minimum extent necessary to make it enforceable where permitted.

34. No Waiver

Failure to enforce a provision does not waive the right to enforce that provision later.

35. Entire Website Agreement

This Privacy Policy and Terms of Use constitute the agreement concerning access to and use of the website.

It does not replace any separate brokerage services agreement, listing agreement, buyer representation agreement, transaction broker agreement, disclosure, contract of sale, lease, attorney-review document, financing document, or other written contract.

36. Contact Us

Questions about this Privacy Policy, Terms of Use, or privacy requests may be directed to:

Alexander Proskurov | New Jersey Realtor
Princeton, NJ 08540

Phone: (732) 580-2120
Email: info@alexprorealty.com
Website: alexprorealty.com